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DATA PROTECTION IN THE BIG DATA ERA: THE CHALLENGE IS LAUNCHED

In the early 1990s, the fast development of computers with processors capable of delivering better performance and increased storage capacity contributed to the onset of the so-called “information economy”. Rewards of the information society are easily found through smartphones, computers and information technology systems increasingly present in small, medium and large-size companies (MAYER-SCHÖNBERGER; CUKIER, 2013, […]

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NOWADAYS IS PRIMORDIAL TO REGISTER THE TRADEMARK AND DOMAIN NAME AT THE SAME TIME

With the high number of companies that noticed on the Internet a strong growing market and with quick profit, it gave rise to a new problem, “piracy” of brands through of domain names. The media always end up spreading the most controversial cases and the stories involving famous companies in litigation to be able to […]

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HIGHLY RENOWNED TRADEMARK IN BRAZIL

If your trademark has already been given the feature of unquestionable reputation in Brazil, it will have special protection in any social class. The “Highly Renowned Institute”, states that “the trademark in Brazil deemed to be highly renowned shall be afforded special protection, in all fields of activity”, without mentioning the existence of a separate […]

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THE CIVIL RIGHTS FRAMEWORK FOR THE INTERNET WILL COMPLETE ONE YEAR

The Civil Rights Framework for the Internet in Brazil will complete one year in June. The Law 12,965 as of 4/23/2014 was laid down on the basis of the principles of freedom of expression, privacy of individuals and respect for human rights. This text clarifies that the “access to the internet is essential to the […]

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FORMS OF PROTECTION OF TRADE DRESS UNDER THE BRAZILIAN LAW

This paper primarily aims at establishing, under the Brazilian Industrial Property Law, the protection of trade dress, and it aims to generally discuss the means used for the protection of the said institute in Brazil, since the country has no specific legislation in this regard. Initially, it is understood that brands are identification signs of […]

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AMBUSH MARKETING

Firstly, it is important to highlight the concept of Ambush Marketing. It is an opportunistic and unauthorized strategy of a given publicity, especially at events and places with agreements for official and exclusive sponsorship. This type of action searches unduly taking advantage through an advertising invasion at certain places and the media. Our country has […]

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Propriedade Intelectual e Tecnologia. Conectando o Futuro - Los Cabos México

31 Mar ASIPI

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International AntiCounterfeiting Coalition - Boston EUA

15 Aug IACC

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