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Fashion and technology: brands reinvent themselves in the market during quarantine with fabrics that promise to act against the covid-19

Santaconstancia, Lupo, Liquido and Track & Field are some of the brands that already use the Amni Virus-Bac OFF thread in their collections, developed by Rhodia, which inactivates the action of the SARS-CoV-2 coronavirus through the fabric. Malwee, in partnership with the Swiss chemical industry CHT, announces that its clothes effectively kill the new coronavirus, […]

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HIGHLY RENOWNED TRADEMARK IN BRAZIL

If your trademark has already been given the feature of unquestionable reputation in Brazil, it will have special protection in any social class. The “Highly Renowned Institute”, states that “the trademark in Brazil deemed to be highly renowned shall be afforded special protection, in all fields of activity”, without mentioning the existence of a separate […]

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General Data Protection Act: know the implications for companies under the Act.

The General Data Protection Act came into force on September 18, 2020. In July 2018, then President Michel Temer, sanctioned the LGPD originated from PLC 52/2018. Strictly speaking, the act should come into force two years after the sanction. The fact is that the new coronavirus pandemic plunged the country – and the whole world […]

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THE CIVIL RIGHTS FRAMEWORK FOR THE INTERNET WILL COMPLETE ONE YEAR

The Civil Rights Framework for the Internet in Brazil will complete one year in June. The Law 12,965 as of 4/23/2014 was laid down on the basis of the principles of freedom of expression, privacy of individuals and respect for human rights. This text clarifies that the “access to the internet is essential to the […]

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FORMS OF PROTECTION OF TRADE DRESS UNDER THE BRAZILIAN LAW

This paper primarily aims at establishing, under the Brazilian Industrial Property Law, the protection of trade dress, and it aims to generally discuss the means used for the protection of the said institute in Brazil, since the country has no specific legislation in this regard. Initially, it is understood that brands are identification signs of […]

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AMBUSH MARKETING

Firstly, it is important to highlight the concept of Ambush Marketing. It is an opportunistic and unauthorized strategy of a given publicity, especially at events and places with agreements for official and exclusive sponsorship. This type of action searches unduly taking advantage through an advertising invasion at certain places and the media. Our country has […]

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Distance education and Intellectual Property.

Why do they need to come together?We are living in a context in which we need to think about the reasons why intellectual property and distance education (DE) need to come together. On March 18, 2020, the Ministry of Education authorized the replacement of on-site classes with distance education to prevent the transmission of coronavirus […]

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The Madrid Protocol and its Implications on Intellectual Property

Since October 2nd, 2019, the Madrid Protocol is effective, and this means many opportunities for the Intellectual Property Area and for companies/law firms performing or intending to perform in the international market.What does, in fact, Brazil’s adhesion to the Madrid Protocol mean? This means that the country integrates an international treaty called the Madrid Protocol, […]

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Pharmaceutical Industry: Medicinal Cannabis and Patents

Just before we entered the world pandemic stage with the coronavirus, one of the hot topics in the health area was medicinal cannabis. The evolution of the theme must be watched closely by the Intellectual Property professionals, for good opportunities can still be seen in this segment.After several public consultations and a long way from […]

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Intellectual property and entertainment in the age of streaming

Intellectual property and entertainment gained new dynamics with the way the content of streaming video and audio services have won the public. This crossover between producers’ copyrights and the digital world, as well as the entry of new players with new business models in this market, bring great challenges and open a promising field of work for intellectual property.On the one hand, […]

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