Soraya Imbassahy de Mello

Trademark, Copyright, Patent, Technology Transfer, Domain Name and Fashion Law consultant.
Works in the area of Intellectual Property since 1985.

Education

• Graduated in Law by Universidade Paulista – UNIP
• Graduated in Business Management by Centro Universitário Ítalo-Brasileiro
• Industrial Property Agent recognized by Instituto Nacional da Propriedade Industrial

Institutional Activities

• First Vice President of the São Paulo Association of Intellectual Property (Associação Paulista da Propriedade intellectual) – ASPI (2021/2023 biennium).
• Creator of the National Intellectual Property League (Liga Nacional da Propriedade Intelectual – LNPI), whose mission is to spread knowledge, disseminate and promote events in the area of intellectual property, through IG @liganacional.pi and YouTube channel.
• Coordination – Intellectual Property Course at Escola Superior da Advocacia, OAB SP Guarujá Subsection.
• Coordination – Executive Committee of the International Congress of the São Paulo Association of Intellectual Property (Associação Paulista da Propriedade Intelectual) – ASPI.
• President of the Intellectual Property Commission of the Brazilian Bar Association, Subsection Guarujá triennium 2019/2021.
• Finance Director of the São Paulo Intellectual Property Association ASPI Biennium 2019/2021.
• Consultant Member of the Special Commission for the Study of Fashion Law of the Brazilian Bar Association, São Paulo Section triennium 2019/2021.
• Correspondent Member of the Special Intellectual Property Commission of the OAB São Paulo Section triennium 2019/2021.
• Correspondent Member of the Intellectual Property Commission of the Subsection Jabaquara of OAB São Paulo triennium 2019/2021.
• President of the Intellectual Property Commission of the Brazilian Bar Association, Subsection Santana de Parnaíba and Pirapora do Bom Jesus triennium 2019/2020.
• Treasury Director of the São Paulo Intellectual Property Association ASPI Biennium 2017/2019.
• President of the Intellectual Property Commission of the Brazilian Bar Association, Subsection Santana de Parnaíba and Pirapora do Bom Jesus triennium 2016/2018.
• Board Member of the Brazilian Association of the Industrial Property Agents – ABAPI – Biennium 2016/2017.
• Treasury Director of the São Paulo Intellectual Property Association ASPI Biennium 2013/2015.
• President of the Intellectual Property Commission of the Brazilian Bar Association, Subsection Barueri management 2013/2015.
• Treasury Director of the São Paulo Intellectual Property Association ASPI Biennium 2011/2013.
• President of the Intellectual Property Commission of the Brazilian Bar Association, Subsection Barueri management 2010/2012.
• Deputy Treasury Director of the São Paulo Intellectual Property Association ASPI in 2011.
• Patrimonial Director of the São Paulo Intellectual Property Association ASPI in 2010.

WEBINARS / LIVES / PALESTRAS

•  LIVE – National Intellectual Property League (Liga Nacional da Propriedade Intelectual) – LNPI
  Subject: INPI BUSINESS AND DIGITAL IP.
• LIVE – National Intellectual Property League (Liga Nacional da Propriedade Intelectual) – LNPI
  Subject: 78 YEARS OF IP DR. JOSÉ CARLOS TINOCO SOARES
•  Table Topic – ABPI International Intellectual Property Congress
  Subject: THE STRATEGIC IMPORTANCE OF MARKET RESEARCH FOR COMPANIES AND THEIR TRADEMARK ASSETS
•  Online lecture – I Hackathon of the National Institute of Industrial Property (Instituto Nacional da Propriedade Industrial) – INPI
  Subject: IP LITIGATION
•  LIVE – National Intellectual Property League (Liga Nacional da Propriedade Intelectual) – LNPI
  Subject: THE TRIAL THAT CAUSED A STIR IN THE PATENT AREA IN BRAZIL
• LIVE – National Intellectual Property League (Liga Nacional da Propriedade Intelectual) – LNPI
  Subject: FREEDOM OF EXPRESSION VS. TRADEMARK LAW
• Presentation – Intellectual Property Commission of the Subsection of OAB / SP Guarujá
  Theme: “Intellectual Property: Highly Renowned Brand, its requirements, Protection and Validity.
• ABPICast – Podcast of the Brazilian Intellectual Property Association
  Theme “Intellectual Property and M&A in the new reality” with Douglas Carvalho, CEO at Target Advisor.
• Webinar CHANNEL ASPI on YouTube – São Paulo Intellectual Property Association
  Theme “Intellectual Rights in the Fashion Industry. Protective Masks and the Counterfeiting of Luxury Masks Vis-à-Vis the Effects of COVID-19.
• Live – Webseries with specialists from the Intellectual Property Commission of the Subsection Jabaquara of the Brazilian Bar Association (OAB/SP)
  Theme “The consequences of the pandemic in the associations: experience of ASPI”.
• Live – Fashion Law Commission of the OAB/SP Santos Subsection
  Theme: “Highly Renowned Brands in the Fashion and Beauty Industry”.
• Live – Intellectual Property Commission of the OAB/SP Guarujá Subsection
  Theme: “Intellectual Property in the Fashion Industry”.
• Webinar – Special Commission for Studies in Fashion Law of the Sectional of OAB/SP
  Theme: “Technological Fabrics the Experience of Santaconstância”.
• Webinar CHANNEL ASPI on YouTube – São Paulo Intellectual Property Association
  Theme “The importance of market research in granting trademark rights”.
• Live – Intellectual Property Commission of the OAB/SP Jabaquara Subsection
  Theme: “The importance and challenges of teaching Intellectual Property in Brazil”

Courses

• Civil Procedure in Intellectual Property organized by the Association of Intellectual Property by Associação Paulista da Propriedade Intelectual – ASPI (2011)
• General Course on Intellectual Property WIPO General Academy – WIPO (2003)
• Copyright – Module I e II organized by Associação Paulista da Propriedade Intelectual (ASPI) – 2020

Languages

• Portuguese
• English

Associations

• OAB/SP – Ordem dos Advogados do Brasil
• ASPI – Associação Paulista da Propriedade Intelectual
• ABPI – Associação Brasileira da Propriedade Intelectual

Articles

• “Brand with High Reputation in Brazil”
• The civil milestone on the internet is going to complete one year”
• “Primordial today is to register the brand and domain name at the same time”
• Fashion and Technology: brands reinvent themselves in the market during quarantine with fabrics that promise to act against the covid-19.