Soraya Imbassahy de Mello

Partner, Lawyer, Industrial Property Agent examined by the National Institute of Industrial Property – INPI (2003) and responsible for the marketing department and branch in Rio de Janeiro.

She has been working in the intellectual property area since 1985 and started in the firm in 2004, representing national and foreign clients, providing preventive advisory services and strategies for the protection of intangible assets in the areas of trademarks, patents, industrial designs, software, domain names, law copyright, technology transfer, trade dress and study in fashion law.

Master in Intellectual Property and Innovation from the INPI Academy – National Institute of Industrial Property (2024). Graduated in business administration from Instituto Ítalo Brasileiro (1991) and Law from Universidade Paulista (2007). General Course on Intellectual Property of the General Academy of WIPO (WIPO) (2003), Civil Procedure Course in Intellectual Property organized by the Association of Intellectual Property of São Paulo – ASPI (2011) and Copyrights – Module I and II also organized by ASPI (2020).

Academic coordinator of the Intellectual Property Course at Escola Superior da Advocacia – ESA/SP Núcleo Guarujá.

Teacher, co-author of legal works and author of the book entitled “Trade Dress Registration as a Trademark”.

1st Vice-President of the Association of Intellectual Property of São Paulo – ASPI (Biennia 2021/2023 and 2023/2025) and President of the Intellectual Property Commission of the OAB/SP Guarujá Subsection (triennia 2019/2021 and 2022/2024). Member of the Board of Directors of the Brazilian Association of Intellectual Property – ABPI (Biennia 2019/2021 and 2022/2023), Member of the Intellectual Property Commission of the OAB/SP Section (Biennia 2019/2021 and 2022/2024) and Member of the Intellectual Property of OAB/SP Subsection Jabaquara (Triennia 2019/2021 and 2022/2024).

She was also Chairman of the Intellectual Property Commission of the OAB/SP Santana de Parnaíba and Pirapora do Bom Jesus Subsection (Triennia 2016/2018 and 2019/2020), President of the Intellectual Property Commission of the OAB/SP, Barueri Subsection (Triennia 2010/2012 and 2013/2015), Financial Director of the Association of Intellectual Property of São Paulo – ASPI (Biennia 2011/2013; 2013/2015; 2017/2019; 2019/2021), Member of the Special Commission for Studies in Fashion Law of the Portuguese Bar Association Brazil, São Paulo Branch (Triennia 2019/2021) and Counselor of the Brazilian Association of Industrial Property Agents – ABAPI (Biennia 2016/2017).

Creator of the National League of Intellectual Property® – LNPI present on Instagram and YouTube.

Acknowledgments: Leaders League Trademark Prosecution (2023, 2024 and 2025).

Languages: Portuguese and English.

The Book:
Trade Dress Registration as a Trademark – A Study on the Protection of Commercial Visual Identity as a Non-Traditional Trademark.
This work analyzes trade dress in Brazil from a conceptual perspective and its legal and commercial significance, highlighting challenges in legal protection and examining national cases and the possibility of protection as a trademark. It employs an exploratory analysis of Brazilian legal disputes and exemplary Mexican cases, based on the Economic Analysis of Law. The study concludes that trade dress regulation is necessary, particularly through a resolution, given its relevance to the country’s economic exchanges.
The book “Trade Dress Registration as a Trademark” by Soraya Imbassahy de Mello was published in 2024 by Lumen Juris. The ISBN is 9788551930533.