FORMS OF PROTECTION OF TRADE DRESS UNDER THE BRAZILIAN LAW
This paper primarily aims at establishing, under the Brazilian Industrial Property Law, the protection of trade dress, and it aims to generally discuss the means used for the protection of the said institute in Brazil, since the country has no specific legislation in this regard. Initially, it is understood that brands are identification signs of […]
Read more>THE CIVIL RIGHTS FRAMEWORK FOR THE INTERNET WILL COMPLETE ONE YEAR
The Civil Rights Framework for the Internet in Brazil will complete one year in June. The Law 12,965 as of 4/23/2014 was laid down on the basis of the principles of freedom of expression, privacy of individuals and respect for human rights. This text clarifies that the “access to the internet is essential to the […]
Read more>HIGHLY RENOWNED TRADEMARK IN BRAZIL
If your trademark has already been given the feature of unquestionable reputation in Brazil, it will have special protection in any social class. The “Highly Renowned Institute”, states that “the trademark in Brazil deemed to be highly renowned shall be afforded special protection, in all fields of activity”, without mentioning the existence of a separate […]
Read more>NOWADAYS IS PRIMORDIAL TO REGISTER THE TRADEMARK AND DOMAIN NAME AT THE SAME TIME
With the high number of companies that noticed on the Internet a strong growing market and with quick profit, it gave rise to a new problem, “piracy” of brands through of domain names. The media always end up spreading the most controversial cases and the stories involving famous companies in litigation to be able to […]
Read more>DATA PROTECTION IN THE BIG DATA ERA: THE CHALLENGE IS LAUNCHED
In the early 1990s, the fast development of computers with processors capable of delivering better performance and increased storage capacity contributed to the onset of the so-called “information economy”. Rewards of the information society are easily found through smartphones, computers and information technology systems increasingly present in small, medium and large-size companies (MAYER-SCHÖNBERGER; CUKIER, 2013, […]
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